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Gunners top fan Carol Radull with City boy Lotan Salapei at the Guinness Matchday held at the Bar Next Door, Kiambu Road on 1st and 2nd February

Premier League Captures Kenya Football Fever in New Film Release

by Daily Trends March 5, 2025

Kenya’s electrifying football culture has been captured like never before in a new short film released by The Premier League that showcases the passion and unique traditions thousands of supporters hold dear across the country.

Filmed earlier this month, the production features various Premier League fan clubs and culminates at Nairobi’s biggest football event, the Guinness Matchday. Here the Premier League crew caught up with fans who turned up for a big-screen Premier League experience and to turn on the Kenyan supporter spirit.

“It was remarkable to see how passionate Kenya’s football fans are and to witness their incredible enthusiasm for the game. We hope we captured just a little of this emotion, to share it with the world and illustrate how the Premier League has the power to unite people globally,” said Will Brass, Chief Commercial Officer, Premier League.

Speaking on the film debut, Guinness Marketing Manager, Henrietta Reed “The Premier League evokes such strong emotions in Kenya; a shared passion and loyalty evident in the online banter and energy on matchdays. Guinness Matchday continues to offer a home for this incredible energy and appreciation of the beautiful game. Our partnership with The Premier League allows us to deliver even more for football fans in Kenya and across Africa, and this film is a testament to that commitment.”

Experience the electrifying atmosphere of Kenyan football fandom! Watch the full film “You Won’t Catch Vibes Like This!” Matchdays In Nairobi on The Premier League’s YouTube channel. You can also catch the highlights on The Premier League page on Instagram.

March 5, 2025 0 comment

Sports

Manchester United asked to pay £100 Million for PL Star

by Mustafa Juma September 29, 2019

written by Mustafa Juma

Premier League giants Manchester United have already strengthened their defence and forward departments in the summer transfer window by signing players like Aaron Wan-Bissaka, Harry Maguire and Daniel James.

However, they are yet to identify a quality player and invest in that midfield position. Reports are now stating that they could sign Premier League star Declan Rice for a reported £100 Million deal.

According to a report carried by Express, Manchester United will have to shell out as much as £100 Million if they want to draft in Declan Rice from West Ham United. The English star has been a pivotal figure for West Ham United since the previous season and has even become a regular part of the national team.

Manchester United were linked with Rice in the recently concluded summer as they were looking for someone who could partner or even replace Paul Pogba. The Red Devils were also at one point close to signing Sergej Milinkovic-Savic and Bruno Fernandes but none of the deals materialised.

Since a lot of other teams were interested in him, the Hammers have put a huge price tag for him. Rice has as many as four years remaining on his contract and this means that Manchester United will find it hard to get the price down.

On the other hand, Manchester United might themselves lose some of the available midfield options. Pogba has been linked with a move to various clubs while Juan Mata is also being linked with a move out of the club.

It remains to be seen if the deal concerning Rice materialises though.

September 29, 2019 0 comment

Business

How Kenya denies EPL soccer clubs billions of shillings in revenues

by Mustafa Juma July 12, 2019

written by Mustafa Juma

Kenya is among top five countries illegally enjoying streaming English Premier League (EPL) matches denying soccer clubs billions of shillings in revenues.

The study by AI-powered sports sponsorship and marketing technology firm GumGum Sports and global authority on digital piracy Muso was commissioned by an undisclosed elite EPL club.

It found China, Vietnam, Kenya, India and Nigeria enjoyed the billion-shillings content for free benefitting advertisers but not the clubs.

“Piracy audiences have too long been disregarded as offering no real value to rights holders and distributors, but the reality is that these huge audiences still see the same shirt sponsors and commercials as people watching the game via a licensed channel,” stated Muso co-founder and chief executive Andy Chatterley.

Mr Chatterley said sports rights owners now understand that uncaptured audiences help drive value for advertised products. The CEO said they are embarking on a study to establish the value of uncaptured piracy audiences globally to enable club managers to understand better before inking future sponsorship deals.

EPL is a major driver of the multi-billion-shilling betting industry in Kenya that last year raked in Sh204 billion in revenues with a paltry Sh4 billion paid as taxes to the Kenya Revenue Authority.

Telcos also benefit from fees earned from paybill transactions conducted by betters placing bets via the mobile payment platforms.

On Wednesday, the government withdrew licences for 27 companies affecting 12 million accounts saying the firms had failed to pay taxes while 19 companies had licences withdrawn.

Eight other firms had decisions on whether the licences should be renewed or not deferred to facilitate further scrutiny.

GumGum and Muso studied eight matches spanning the 2018-19 season where they discovered a total of 7.1 million viewers enjoyed illegal streaming.

Illegally streamed audiences in the US and the UK stood at position 10 and 11 respectively with each match generating over Sh129 million in lost sponsorship value.

Of the seven deal placements analysed, the majority of value came from field-side LED (rotating digital creative) and kit (front-of-jersey) sponsorship placements.

July 12, 2019 0 comment